Monthly Archives: May 2011

Summer 2011 Bloomberg introduction sessions

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This session will teach the basic navigation and searching skills necessary to begin using Bloomberg.

Schedules for Fall Bloomberg sessions will be posted soon.

Spaces are available for the following sessions:

All sessions will take place in the 1st Mezzanine reading room on the west side of Watson Library.

Reservations are required. Please register to reserve your spot.

comScore available via WRDS

comScoreThe Watson Library of Business and Economics is pleased to announce that we now have access to comScore data via Wharton Data Research Services (WRDS).  Subscription includes access to comScore disaggregate datasets for 2002, 2004, 2006, and 2008.  Current Columbia faculty, graduate students, and research assistants may request an account to access WRDS.

Regarding comScore:

“comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. Through a powerful combination of behavioral and survey insights, comScore enables clients to better understand, leverage and profit from the rapidly evolving worldwide web and mobile arena.

comScore provides syndicated and custom solutions in online audience measurement, e-commerce, advertising, search, video and mobile and offers dedicated analysts with digital marketing and vertical-specific industry expertise. Advertising agencies, publishers, marketers and financial analysts turn to comScore for the industry-leading solutions needed to craft successful digital, marketing, sales, product development and trading strategies.”

For more information on comScore, please check comScore website.

Hard to find consumer market information.

Richard K. Miller publishes a series of marketing handbooks on many aspects of consumer markets in the United States.  The Watson library has always acquired these in hard copy and now they are available also in a database – Business Source Complete. Typical titles are –

  • Leisure Market Research Handbook
  • Restaurant and Foodservice Market Research Handbook
  • Hotels and Resorts

To see all the titles go to http://www.columbia.edu/cgi-bin/cul/resolve?clio4784657 and select Market Research Reports from the right hand sidebar.  Select the ‘Publisher’ tab and then click on Richard K. Miller & Associates.

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Congratulations Class of 2011!

Columbia University Libraries wish to congratulate the class of 2011!  We wish you all success in your future endeavors.

Soon-to-be-Alums, remember: Library access cDSC_1160an be lifelong affair!

Access to licensed electronic databases continues for a period of three months beyond the degree conferral date.

Recent alumni will be able to enter the libraries for a period of thirty days after the date of graduation using their student ID cards. After thirty days, alumni must obtain an alumni card in the Library Information Office in Room 201 of Butler Library.

Please visit our Alumni & Friends site for more information.

Eurekahedge databases now available campus-wide

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EurekaHedge provides comprehensive data services on over 24,000 hedge funds and alternative funds worldwide.  It covers directory, strategies, assets, industry trends and statistics, and news information on hedge funds, private equity funds, and specialist funds such as real estate funds and Islamic funds, etc.  Historical data are available for each fund covered.

In addition,  Eurekahedge databases ‘feature up-to-date indices, detailed fund profiles, performance measurements and rankings of funds, providing solutions and insights into the individual funds or entire portfolios as well as evolving asset classes and markets.”

EurekaHedge is now available campus-wide, including off-campus access for current Columbia affiliates.

New database: Sustainability Reference Center

ebscoColumbia University Libraries now provides access to EBSCO’s Sustainability Reference Center. This database is a great resource to research on all aspects of sustainability including environmental stewardship, corporate social responsibility, regulations, renewable energy, etc.  The database covers more than 900 publications including journals, monographs, magazines, and trade publications, with concentrations of sustainability-related information.

Topics covered (Source: EBSCO):

  • Corporate Social Responsibility
  • Environmental Stewardship
  • Federal, State and Local Regulations
  • “Green” Issues & Initiatives
  • ISO 14000
  • LEED
  • Recycling
  • Renewable Energy
  • Resource Conservation
  • Social Entrepreneurship
  • Sustainable Business Practices
  • Waste Reduction