- Stop by the service desk Monday – Friday, 11am to 5pm to speak with a librarian
- Email us [same day response on working days]
- Call us at 212-854-7804
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Simmons OneView [formerly Simmons Choices 3] provides a powerful platform to create customized cross-tab reports to identify consumer demographic, psychographic and shopping characteristics and media usage of your target audience. The data comes from the Simmons National Consumer Study (NCS), Teens Study, and Kids Study.
To learn more about Simmons OneView, please take a look at the following video.
For more information on how to use the database, please check out this official user reference guide.
See below for a list of useful databases that will aid you with the assignment for the case “Parker Petroleum in Jumandia”:
For issues in the industry highlighted by corporate social responsibility analysts:
iRatings by MSCI
For more information consult the handout from the library orientation session.