Monthly Archives: January 2013

New database: Simmons OneView

Simmons OneView [formerly Simmons Choices 3] provides a powerful platform to create customized cross-tab reports to identify consumer demographic, psychographic and shopping characteristics and media usage of your target audience.  The data comes from the Simmons National Consumer Study (NCS), Teens Study, and Kids Study.

To learn more about Simmons OneView, please take a look at the following video.

For more information on how to use the database, please check out this official user reference guide.

MBA orientation: Resources for Parker Petroleum case study

cbs_center_financial_mWelcome MBA students!

See below for a list of useful databases that will aid you with the assignment for the case “Parker Petroleum in Jumandia”:

For competitors:

S&P Net Advantage
Thomson ONE

For issues in the industry highlighted by corporate social responsibility analysts:

ABI/Inform Global

Business Source Complete

For more information consult the handout from the library orientation session.