Tag Archives: socio

New database: Mintel global market navigator

mintel global market navigatorMintel global market navigator (GMN) provides easy and fast access to detailed market data on thousand of consumer goods across the global, covering market size, market share and segmentation data, as well as trend forecasts.

Mintel’s description of GMN data:

“*Market size: quickly check market conditions in an unfamiliar industry, region or country.
 *Market share: identify main players, spot threats, risks…and opportunities!
 *Market forecast: add reliable forecast data to support your business plans and goals.
 *Segmentation: gain a thorough insight to the structure and size of a category.
 *Socio-economic data: benchmark against population, GDP and CPI to create an overall illustration of market   potential. “