American Consumer Culture: Market Research and American Business, 1935-1965 provides a unique insight into the world of buying, selling and advertising in pre- and post-war America. The collection provides access to thousands of market research reports by pioneering analyst Ernest Dichter and his Institute for Motivational Research, commissioned by advertising agencies and global businesses in a booming era for consumerism, ‘Madison Avenue’ advertising and global brands.
URL: http://www.consumerculture.amd
Access: IP (on campus only)
Please forward comments and evaluation remarks to John Tofanelli (jt628@columbia.edu).
The trial will run through January 16, 2014.
