As we discussed in an earlier blog post, Art Theatre Guild (ATG), Japan’s first independent film production company, firmly established the foundation of production and distribution of non-commercial, art house films. Movie theaters that distributed independent films appeared in the Japanese film industry between the 1980’s and the 1990’s. In the post-war period, people’s cultural […]
Tag: Art Theatre Guild
The Dawn of Art Films in Japan, Art Theatre Guild (ATG): Ushering in Innovative Forms
A powerful logo on some pieces of ephemera immediately caught my attention. The logo, “アートシアター (Āto shiatā/Art Theatre)” or “atg” in its impressive design, stands for Art Theatre Guild (ATG), a film distribution company, founded in 1961. The company built up the foundation of today’s avant-garde film distribution in Japan, and literally made it a […]