Join me in the Studio@Butler for Creating Content and Writing for the Web. The workshops will be held on April 15, 22, and 29 (all Tuesdays) from 2-3:30 p.m. Please RSVP candicekail@columbia.edu.

Creating Content and Writing for the Web is a short series of workshops for librarians and other content contributors within the libraries to explore online expression in various forms. Just as literature encompasses various forms – from haiku to the novel to theatrical comedies – so too does online writing and content. From tweets, social media posts, and mobile content to blog articles and expository content, writing for the web involves a mixture of talent, inspiration, craft, and artistry. In much the same way that an informational brochure's content differs from the content of an article, web content changes depending on its function and where it resides. Like other types of content, the way it is crafted and the processes by which it's developed can impact its effectiveness. In this workshop, participants will begin to think more critically about web content, learn techniques suited to the web as a medium in its various forms, and work on developing an approach to their own web content. Join me for three sessions and begin to reshape your online communication approach!