Content is User Experience! Join me in the Studio@Butler for the Content as UX workshop series. The sessions will be held on August 7, 15, and 21 (all Thursdays) from 10-11:30 a.m. Please RSVP via email to candicekail@columbia.edu.

Content as UX: Creating Content & Writing for the Web is a series of three workshops to help you explore online expression in various forms and to learn about creating effective online content, whether you want to give readers the information they need quickly or entice them to explore more fully. We read and negotiate information differently in an online context. This series explores how we read in online environments and how to craft our online content to best engage our users.

Just as literature encompasses various forms, from sonnets to novels to theatrical comedies, so does online writing and content. From tweets, social media posts, and mobile content to blog articles and expository content, writing for the web involves a mixture of talent, inspiration, craft, and artistry. In much the same way that an informational brochure’s content differs from the content of an article, web content changes depending on its function and where it resides. Like other types of content, the way it is crafted and developed can impact its effectiveness.

In this workshop, you will begin to think more critically about web content, learn writing techniques suited to the web as a medium in its various forms, and work on developing an approach to your own web content. Join me for three sessions and begin to reshape your online communication approach.