The initial style of the film handbill, or flier, was seen in Japan before World War II. There were a limited number of movie theaters in Japan at this period, and films were promoted by theaters themselves. The pre-war handbills in the Makino Collection were printed on coarse paper and produced by the movie theaters, unlike […]
Category: movie theater handbills
movie theater handbills
Playbill ephemera or what I refer to as handbills/programs/pamphlets/fliers (chirashi/チラシ) in the Makino Collection, are an interesting source for research on Japanese film. They indicate what films were showing where and when, and may indicate cast and director/writer information. There is often a description of the film and advertisements. They enable scholars to find […]